Mission Monday 5/2/11

Beginner

Start a Twitter account for your bar or restaurant. I know what you’re going to say: “Twitter is stupid, I don’t need to know what everyone had for dinner and I don’t want people knowing everything I do.” So go ahead and get that out of your system. I have heard it over and over again and to me it is just a clear sign that you don’t know what you’re talking about and you hate new business. So let’s talk about what you are actually going to do with your Twitter.

1. You are going to follow other bars and restaurants in your area
2. You are going to follow people who tweet about food and drinks
3. You are going to tweet about your specials, happy hour, featured cocktails, deserts etc.
4. You are going to let people who come into your bar or restaurant know that they can follow you on Twitter
5. You are going to let your facebook fans know about your new Twitter
6. Do not text about what you had for dinner…unless it was something delicious from your restaurant that you would like to promote

Advanced

Get your Twitter out there by encouraging your followers to tweet @YourBarOrRestaurantHere. For example, post a tweet like:

Tweet “I Want a Free Lunch” to @MyRestaurant for a chance to win a free lunch 

or

Tweet “I Love Beer!” to @MyBar for a chance to win a free beer*

*Check your local liquor laws about giving away free beer first

Now keep track of who Tweets at you, pick a winner and tweet at them to let them know they won. If possible you should also post their Twitter names at your place showing that they won. Other people will want to follow you on Twitter if they know there is a chance of winning a free lunch or beer.